NEW SERVICEThe AI Visibility Index
Most hospitality brands have spent years building something real. Then ChatGPT gets asked for a recommendation — and your hotel either shows up confidently, shows up wrong, or doesn’t show up at all.
We’re creative humans who understand the way the rules of discovery have changed in recent years. AI systems need a very specific kind of information to confidently recommend a hotel — and most brand strategies and websites were built before that requirement existed. We’re here to get you up to speed.
The Problem
A growing share of purchase decisions — especially in the travel industry — now start with AI. Someone asks which boutique hotel brand is best for families, which all-inclusive has a kids club, which hotels are within 20 minutes of both an airport and a beach. These aren’t queries — they’re conversations. And AI answers them by drawing on everything it’s learned about your brand: your website, your press, your reviews, your structured data, your Wikipedia page (if you have one).
If those signals are incomplete, inconsistent, or absent, the AI fills in the gaps — or skips your brand entirely. A competitor with a weaker product but a cleaner digital footprint gets the mention — and the purchase. You don’t.
It’s not that you’re bad at marketing, you’re just not playing today’s game.
Our Approach
We look at your brand the way AI does…
Our AI Visibility Audit examines six dimensions of how AI currently perceives and recommends your brand to understand your property’s clarity and consistency across the web. In short, Does AI actually know who you are? And if so, is it painting the right picture?
Third-party citations
AI learns from independent sources. We map where you’re cited and where the gaps are.Structured data & schema
The technical layer most brands have never touched. Without it, AI has to guess.AI query performance
We test how your brand actually appears when real users ask the questions your customers are asking.Competitive benchmarking
Your visibility doesn’t exist in a vacuum. We compare you against the brands you’re actually competing with.Content architecture
Great content isn’t automatically AI-friendly. We assess whether yours is structured to be read, understood, and cited.
…And provide a clear picture — and a concrete plan
You’ll receive a full written audit — specific findings and recommendations for your brand, not a vague score. An honest assessment of where you are, and a prioritized action plan for getting where you need to be. Some fixes are technical. Some are content. Some are earned media. We can help with all of it, or hand off a roadmap your team can run with.